Guðmundur Björnsson
UX/UI Designer
Summary
I’m a graphic and UX/UI designer with a background in motion graphics, broadcast design, and product design. I like working across print, digital, and motion, especially when turning complex ideas into clear, usable visuals. I have experience in demanding production environments, working with brand systems across formats such as social media, web, print, and broadcast. I enjoy collaborating with teams and focusing on simple, consistent, and thoughtful design solutions.
Education
Hyper Island
Higher Vocational Education
UX Design
Karlskrona, Sweden • 2020 – 2022
Instituto Lorenzo de’ Medici
Professional Certificate
Graphic Design & Visual Communication
Florence, Italy • 2006 – 2009
Experience
Freelance Work
2010 – 2026
Graphic Design, Motion Design, Product Design
I partner with a diverse spectrum of clients, ranging from tech startups like Trime and national television stations to cultural institutions like the Icelandic Design Awards, the Reykjavík Food Festival, and documentary filmmakers. My practice bridges the gap between print, motion, and digital product design. I help companies of all sizes build everything from custom Shopify webstores to scalable design systems that translate complex goals into clear, functional, and visually compelling experiences.
Locatify
2021 – 2023
UX/UI Design
Led redesign of a complex CMS for content creators, improving structure, usability, and core workflows. Simplified information architecture and reduced friction in key authoring flows. Collaborated with developers and stakeholders to deliver scalable product improvements across web and mobile apps.
Stöð 2 (Channel 2)
2013 – 2019
Graphic Design, Motion Design
Responsible for graphic and motion design for newsroom, sports, and entertainment programming at Iceland’s second-largest TV station. Worked in a high-demand production environment requiring strong organization, speed, and consistency across daily outputs. Produced broadcast graphics, promotional material, and motion packages while maintaining visual consistency across channels and formats.
Skills
Product Design
UI Design, Wireframing, User Flows, Prototyping, Interaction Design, Figma, Design Systems
Systems & Complexity Thinking
Workflow analysis, Cross-channel experience design, Service design thinking, Operational process improvement
Discovery & Research
User Research, Usability Testing, Customer Journey Mapping, Process Mapping, Information Architecture
Collaboration & Delivery
Working in cross-functional teams, Developer collaboration, Design communication, Agile environments
Visual Design Foundations
Typography, Layout, Branding, Visual systems