David Idris

UI/UX Designer

Lagos, Nigeria

Summary

I started as a UI/UX Designer and evolved into a multidisciplinary digital creator, building no-code websites with Framer, creating motion graphics with After Effects, editing videos using Davinci Resolve and Adobe Premiere Pro and developing AI automations with Zapier and Make.com, driven by a strong belief in continuous learning and growth because learning never ends.

Skills

Tools

Advanced

Figma, Adobe XD, Adobe Photoshop, Figjam, Whimsical, Miro, Notion, Jira, Slack, Trello, Adobe After Effect, Davinci Resolve, Adobe Premiere Pro, Zapier, Make.com, HTML, CSS

UX Research & Strategy

Advanced

User research (Interviews/surveys/focus groups), Usability Testing (Remote & in-person), Journey mapping & user flows, Personas creation, Information architecture, Competitive analysis, Content Strategy, UX Writing

Soft Skills

Advanced

Accessibility Standards, Information Architecture, Collaboration, Communication Skills, Analytical Thinking, Problem Solving, Attention to Detail, Time Management, Teamwork, Creativity, Feedback Interpretation, Empathy (for users & team members), Client Presentation Skills, Branding

Product Design & Business Skills

Advanced

Design thinking methodology, Problem solving & critical thinking, Product Strategy & roadmapping, Feature Prioritization (Moscow), Agile & Scrum Methodologies, Data-driven design (A/B testing), Understanding of KPIs & Business goals

Experience

Various Clients (Remote)

Remote

Freelance Product Designer

November 2024 - Till Date

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Designed a creator/brand collaboration web app by uncovering negotiation friction through user research (8 creators, 5 brands) and delivering a structured proposal flow that reduced confusion and improved confidence in business discussions.

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Redesigned website navigation by conducting heatmap analysis and card sorting sessions with 11 users restructuring information architecture to match user expectations and simplifying navigation.

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Improved layout hierarchy and accessibility across multiple projects by applying WCAG standards with testing confirming clearer visual hierarchy and structured headings enhanced scanning, comprehension and overall accessibility.

•

Delivered high fidelity Figma prototypes with interactions to validate user flows, uncovering usability risks during customer testing that led a client to refine requirements and avoid building a confusing feature.

Cashly

Remote

Product Designer

September 2024 – November 2024

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Designed Cashly’s end to end product concept for a unified payment link system, simplifying complex multi payment flows and validating intuitiveness through usability testing where 73% of first time users completed transactions without guidance.

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Built web and mobile prototypes with testing confirming users understood and valued the experiences.

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Crafted Cashly’s full visual identity including logo, color palette, typography, illustrations and components while using a warm, approachable purple aesthetic across the app, marketing and motion graphics to make the interactions feel welcoming and celebratory.

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Led three rounds of usability testing to remove friction in the user journey, redesigning the payment link share flow with recipient previews that increased user confidence and reduced hesitation.

Pozse

Remote

Product Designer

August 2023 – August 2024

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Designed the end to end mobile application experience for Pozse, integrating Tiktok style video feeds, an e-commerce marketplace and live location sharing.

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Developed user flows, wireframes and interactive prototypes to explore key interaction patterns and engagement strategies.

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Conducted usability testing on prototypes to validate navigation, content discovery and feature accessibility which improved my designs

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Created a cohesive visual and interaction design system to ensure consistency across all devices

Afrilearn

Remote

UI/UX Designer Intern

May 2023 – August 2023

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Assisted in researching a learning platform with 32 students and 8 teachers, identifying that younger students often couldn’t navigate back to previous lessons, highlighting areas to improve review and concept retention.

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Assisted in designing a visual progress map for a learning platform, using nodes and color-coding to show course structure and completion with testing on 12 students showing improved navigation, motivation, and lesson review.

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Assisted in creating wireframes and high fidelity mockups for features like a practice quiz system and parent dashboard, presenting designs in weekly critiques and learning to base decisions on user research and usability rather than personal preference.

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Assisted in iterating course navigation through four versions based on student usability testing, simplifying from a sidebar to bottom navigation and adding color coded subjects, resulting in faster lesson discovery and reduced user frustration.

Tech Collab & Upskill (TCU)

Remote

UI/UX Designer

December 2022 – May 2023

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Led a 7 person design team on a fintech case study, establishing collaborative workflows, shared design systems and structured weekly critiques enabling efficient progress from concept to final prototype over 12 weeks.

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Guided user research with 23 participants, uncovering that existing saving apps felt judgmental and used those insights to design an interface that celebrated small wins and encouraged positive financial behaviors.

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Designed a flexible saving and investment experience with adaptive features, offering simple options for beginners and advanced controls for experienced users with testing confirming the interface matched user confidence without causing overwhelm.

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Delivered a full case study documenting research, design decisions and user testing with comparative testing showing smoother account setup and higher trust ratings validating our design approach.